Loop Analytics

Mobile Research - Brand Lift Surveys

Introducing LiftViews - the only mobile app add-on that performs in app attitudinal survey intercept and execution.

LiftViews provides the platform for any mobile app to create and manage brand lift surveys - right inside the app itself! With LiftViews, brands can
perform thier own attitudinal surveys for brand lift, purchase intent, and more. LiftViews creates and manages test and control groups, monitors
for sample and performs intercepts and invites - the app consumer never leaves the app to take the survey

Attitudinal Research in New Media Channels

What challenges exists now?

Intercept methodologies differ from the web Test & control isolation difficulty New interfaces, delivery & collection methods Consumer perceptions as ‘intrusive’, ‘disruptive’ Content to collect attitudes on broader than text, images Consumer ‘uniqueness’ difficult to establish, maintain Cell contamination issues Incentive vehicles hard to identify or manage

Loop Analytics Solves these Challenges

Our LiftViews technology offers a component of the Loop Analytics platform that gives mobile content publishers and developers survey research capabilities inside mobile applications.

Consumer mobile experiences are not disrupted by invites to, or participation in, LiftViews studies.

Mobile content and application publishers can leverage the platform to understand how content impacts consumer attitudes for themselves, or add this as an ROI value for brands looking to advertise.


Contact us for more information