Publishers
Monetize and track your mobile apps!
Agencies and brands pay top dollar for the highest engagement opportunities. Loop’s advertising and analytics enables you to insert highly configurable ad formats and a broad portfolio of ad inventory directly and unobtrusively into your app and track every engagement with the user. You can feel confident that your apps will always contain the highest-quality creative from the world’s most recognizable brands. We provide you with powerful toolkits that easily allow you to incorporate ads and surveys directly into your app and measure performance in a way that makes sense to you and adds value to users.
The SDK
We offer a single framework that enables you to easily insert ads and surveys and track user activity within your Android, BlackBerry, iOS, mobile site, and Windows Mobile applications.
Very Small Footprint
The SDK is small, lightweight and runs unobtrusively using threads and back ground processes when available, without impacting your application.
Surveys & Research
Our Mobile Advertising tools provides easy-to-place ad objects that you can insert directly into your app with minimal coding. Ads and surveys are queued locally on the mobile device, downloaded every time the app is free to connect with our ad servers. Your audience shouldn’t have to wait to use your application while waiting for an ad or survey to load... we even let you include content with the installer should the ad server be unavailable when your users use your app for the first time.
Our displays are memory efficient: newly delivered ads and surveys overwrite the old, saving space. Ads and surveys are viewed entirely within your apps, allowing you to deliver ads and survets without having to switch to another app, degrading the experience of your users. You’re in total control, deciding when - and if - ads and surveys are displayed. For example, you could deliver an ad after every other startup, when your users beat a level under a high score, or have a tiny ad constantly display in the corner. You decide the level of advertising that works for you!
Dashboard
We have a simple, clear interface to report on the most relevant statistics at a quick glance.
User Count and Revenue Management
We can tell you near real-time how many people have downloaded your app and, for any of your paid apps, an estimate of how much you have earned.
Custom Events Reporting using Smart Beacons
You know your app better than anyone else. We give you the ability to choose which actions you’d like to monitor, such as views of specific screens or accesses to specific functions, and Loop can track and report on exactly how your users are interacting with those features.
Smart Beacon Event Capture
Loop will capture event data and store it locally on the device until a reliable network connection is available. Data packets are very small, and the toolkit will only use available network connections.
Some example uses of all device features:
Accelerometer
GPS/Location Services
Video
Audio
App Crashes
Flexible Reporting
Our reporting interface provides a number of views of your data to give you a variety of insights into how your app is being used.
Shorter Iteration Cycles
Web developers have the luxury of deep, real-time measurement of how users interact with their applications through tools like Google Analytics, and as a result can make exceptionally rapid changes based upon the evolving needs of their users. We’re bringing the best of Web analytics to native mobile apps so that you can quickly adapt to evolving market needs and respond to competitive pressures from other developers.
Privacy
We’re users, too, and have an enormous amount of respect for the need for individual privacy. We do not gather, track or report on any personally identifiable data, and instead focus on measuring aggregate behaviors.
